As we head off into the weekend, possibly thinking about all the things we didn’t manage to accomplish in the week gone by, it’s a good opportunity to remind ourselves of the bigger picture.
There’s lots of fancy management science which will confirm this very simple message. But in reality, we can all consider our personal capacity and realise that we can really only concentrate on a small number of things at once. So put away the to do list, and remember that the number one way to achieve a goal is simple, literally.
KEEP IT SIMPLE!
Or Focus, or any number of polysyllabic management words. And the sentiment is right on.
I posted at the start of the week that my goal for the next few months is community, community, community. And that the first metric that I’m focused on in Facebook Fans. I’m delighted that I’ve increased my fan base by 25% (and yes, I realise that I’m giving you a real life example of how stats can be manipulated to look great without context. Afterall, that 25% is made up of exactly 11 people.)
It’s a start, and there are a number of basics that I needed to get in place to make this effort possible without drowning me in things to do. I’ve started experimenting with Facebook Ads so I’ll be sharing my impressions of that experience as soon as I have some results. In the meantime, here’s a great webinar by Trada about advertising on Facebook: Facebook Ads: You Can Make Them Work. I found it particularly helpful as a newbie to the mechanics and structure of Facebook advertising.
So my focus is simple and every thing that I do this month will be focused on my community:
- Creating content for them
- Finding ways to reach them
- Devising discounts, giveaways and special offers for them
- Adding new merchandise relevant to them
What is your simple focus?