Tag Archive - Content

A Simple Yet Powerful Tool – Editorial Calendar

The new year brings out lots of great habits in people brought on by a refreshing holiday break or a complete pile of resolutions conceived under pain of the New Year’s Day hangover perhaps.  Whatever the cause, this is the time of year to use that to your business’s advantage before the enthusiasm peters out.

For me this week, I sat down with the discipline to do some planning as is my habit in the quiet first week back to work when many are still on holiday or partly in holiday mode.  It was productive as a band of one as I tackled financial & business planning, marketing planning and the oft overlooked editorial planning.   Continue Reading…

Perils and Positives of Frictionless Sharing

As usual, I eagerly clicked on a shared link from my friend Venessa Paech this morning, on Facebook. Today she was sharing a perspective from CNET on the friction Facebook has introduced in its quest for frictionless sharing. We’ve all see the various automatic updates that some people may not even realise they are providing to their social graph (previously know as their friends) – they’ve read an article on the Washington Post Social Reader or The Guardian; they’ve listened to a song on Spotify. And CNET makes two key arguments:

1. People will be afraid to click on links because Facebook is tracking them, and
2. Facebook is introducing a barrier to sharing.

These are valid points, and yet they deserve a counter perspective. Continue Reading…