Every business wants a thriving community. Yet many businesses struggle to create one.
I am not a student of the theory of Community Building and Community Management, though several of my brightest friends and former colleagues are. From this week, I am beginning the journey of building a community of parents who seek the same type of play alternatives I seek for my children; those activities that led me to start Oola in the first place: toys and games which are open ended, allow kids to apply their own thinking and creativity while developing a skill, using some concentration, or learning something new.
Just as with starting a business, this is a new adventure. And one which I’ve challenged myself to share here as I try new approaches, learn from them and move forward. I am nervous about sharing each of my missteps here, but hope to balance that with some success. Either way, in this era of transparency, I invite you to join me in my challenge of building a community around Oola.
My starting point: today I have 43 fans on Facebook.
Please share any ideas, suggestions or challenges you have. I’ll probably try them all!