I am Kelly Brough, mother of three, wife, entrepreneur. Kelly’s Digital Days is my story.
This is me with my family and together we are building Oola.com.au to become Australia’s #1 Online Toy Boutique.

Here on Kelly’s Digital Days, I will share my experiences in building this business and as many tips as I can find to help other small business owners.
My goals with Oola are simple:
1. deliver a brilliant online experience to help families discover unique toys,
2. make the online shopping experience simple
2. build a business that reflects the realities of modern life where both parents must balance personal and professional demands to create the life they want.
Before Oola, I worked full time as a senior executive in Digital Media businesses. I was most recently the Global Online Director at Lonely Planet where I oversaw all digital activities for the guidebook publisher. I held several senior roles at AOL and was the CEO of one of the UK’s largest online dating businesses.
I’ve been lucky to have lots of great experiences as a working mother, and now as a work from home mom. I hope you enjoy sharing in my journey. And please also Like Oola on Facebook to help us create something great.