At this time of year where we are focused on selecting gifts, enjoying holiday parties, and general merry-making, I started thinking about rejection and it’s corollary, resilience. I imagine that there are plenty of people who we may not be noticing amidst the extra exuberance of the season who lie low in order to hide away negative feelings out of kilter with their environment. This post is for them and all those moments of insecurity that people overcome every day.
Surprise and delight your customers.
How many hours of marketing meetings around the world have been spent thinking about and discussing this statement?
Today, I want to very loudly thank Shopify. I would have thanked them before they surprised and delighted me this morning, but now, after a totally unexpected surprise, I really love them even more.
I opened my front door this morning rushing three late-for-school children towards the car to discover Continue Reading…
This was originally posted on 6 December 2011. After a bizarre error where an old post was emailed to subscribers this week, this post disappeared from Kelly’s Digital Days. Perhaps I was not meant to share this experience, or perhaps all the bits and bytes responsible for publishing had a little too much fun at their holiday party and got confused.
My lesson of the week is very simple: Management is management, whether virtual or in real life.
Like everyone at this time of year, I feel the challenges of Continue Reading…
It’s been one month since I launched Oola on 31 October. And what a month it’s been. In fact, it’s been quite a quarter since deciding in August to do this. Yesterday, as I closed my first month’s trading, I had happily exceeded my first month’s target. It isn’t guaranteed to happen that way each month, and my first goal was a modest one, but I will keep working on it until we hit more than we miss.
Oola is Australia’s newest online toy boutique. We are becoming the best place to go for enduring toys that engage little minds and encourage hours of fun play, rather than a quick addition to the discard pile. We are committed to great customer service and attention to detail with the ultimate goal of making life easy for mum and dad. I am confident that we can build our business on these hallmarks and stay focussed on being the best at what we do.