Although I shared this image on Twitter when I first saw it this morning, I keep thinking about this chart and the many insights it provides not just about how air travel into Australia is organised, but also about how the economy that drives Australia works.
Surprises for me: more seats inbound from New Zealand than North East Asia combined and nearly as many seats inbound from the Middle East as the United States.
New Zealand is a small country. There are nearly 4m inbound seats to Australia – even with a shared economic area, that must signal a higher than expected economic dependency. It can’t all be tourism.
It’s commonly known that there’s a strong economic link between Australia and Asia. The north-east Asia volumes must be growing as China continues to develop and becomes ever more prominent in the region. Living in Australia, it feels that there’s a strong link to the US, but the data suggests that this link might be one way or not as strong as it seems based strictly on in-person interaction (which is ultimately required to do business).
My next question is whether the Asian links are so high because they include the lion’s share of leisure travel, or is there a proportionate distribution of leisure and business travel across all routes?
Check out the infographic on the Adioso blog and check out Adioso’s flight search service while you’re at it.


